High-Response Copywriter Reveals...

"How the Power of Persuasion Can Easily Skyrocket Your Business into a Profitable Money-Making Machine and Leave Your Competitors Struggling for Leads"

Finally—effective marketing that captures the attention of your target market, bringing them running to you eagerly with their wallets open every time!

Even if your business is already profitable, here's a chance for you to...

• Double or triple your profits this year, even in this weak economy
• Watch your customers rush to be the first ones to buy from you over and over again
• Laugh as your competitors shell out big bucks to retain expensive ad agencies
• Stop throwing unnecessary (and wasteful) money down the toilet on advertising you don't even know is working
• Increase online and offline sales dramatically and immediately without dropping a small fortune

From The Desk Of John "Ritz" Ritskowitz
Direct Response Copywriter & Marketer

Dear Top Entrepreneur,

Frankly, I'm talking about marketing based on the bottom line: results!

When this marketing is applied properly, selling your product or service happens automatically and immediately. Customers buy from you in steady streams, and your bank account balance soars.

When not used, or not used correctly, business suffers. You start paying bills late, consider laying off staff, or lower prices to drive up demand (it doesn't...in fact the opposite is often true!).

What if you could tap this marketing power for your business?

I'm talking about the collective marketing wisdom pulled from the greatest proven marketers ever known!

People like Gary Bencivenga, Jay Abraham, John Carlton, Gary Halbert, Clayton Makepeace, Dan Kennedy, Michel Fortin, and many more too numerous to mention.

Listen, I've studied and learned the very best marketing secrets from these world-class pros, and I highly recommend you do the same. It will take a while and cost a bit of money, but their advice and marketing secrets are worth many times what I paid.

However, if you try to hire any of these master marketers, get ready for a sticker shock of the likes you may never have seen! And that's if they even have time or are accepting new clients (many aren't—and those that do are booked months or years in advance!).

But there are opportunities available to make your business grow into a cash-pulling super weapon. I know, because I've practiced these proven marketing techniques myself and have watched my own business ventures grow by staggering amounts. These little-known secrets REALLY DO WORK.

And they can easily work for you, no matter what type of business you have

In fact, Dan Kennedy regularly challenges his seminar attendees to come up with a business that wouldn't benefit from smart and effective marketing. His challenge has so far gone un-met.

And it's no wonder. In our capitalistic society, such a business simply does not exist.

Now before I learned these white-hot marketing techniques, I used to run my business the old way. I did have a successful computer consulting business that did well for many years.

And then the economy went sour...

Sound Familiar?

And my business suffered along with lots of others. That's when I knew I'd better find a way to stay profitable if I was to survive. But I did much more than that: I learned how to grab my prospects by their collars and pull them toward me like never before. And those prospects, who became steady customers, thanked me for it!

So just what did I learn? Glad you asked. I learned a lot! So much, in fact, that it's taken me quite some time to not just learn it, but own it. You know, put it all to the test and see what worked and what didn't. And some of what I learned actually ran counter-intuitive to what I would have expected.

For example, I discovered...

• The right (and wrong) place to put your space ad in a newspaper.

• A simple technique that virtually guarantees your ad will be read.

• Why a market test can sometimes produce dramatic differences in response rates than your rollout.

• How your Yellow Page ad can outperform all of your competitor's ads every time.

• How a minor change to your ad's headline can increase your response rate 11 times over.

• The secrets of AIDAS and TPS that makes the difference between a winning and losing campaign.

• How to use your unique selling proposition to win over your competitor's customers.

• Why branding and image can actually hurt your sales.

• Why advice you've received from any marketing expert hasn't helped your bottom line.

• How you can get newspaper space ads all across the USA for about 10 percent of what you're probably paying right now!

You see, no matter what business you are in, you've got to get it right when it comes to marketing. You can't afford to make mistakes here, because mistakes in advertising are very costly.

Maybe you've thought about bringing in an expensive ad agency to create a brand for your business. You know, a fancy logo or catchy slogan? Even a new jingle for your radio ads.

Perhaps you've tried radio, television, or newspaper advertising already. Perhaps you even put up a Web site with the high hopes that "if you build it, they will come." But your prospects never seem to turn into the paying customers you'd like. Maybe if you just added more graphics or a better design...

Bull Feathers!

Isn't it about time you stopped trying the same things over and over, burning through money faster than you can bring it in, on marketing that just plain isn't working?

I know. I've been there too. We all have at one time or another. There's nothing more frustrating than dealing with so-called marketing gurus and trendy consultants that work for multi-million dollar firms, but have never made an honest buck doing any actual selling in their lives! You know what I mean...they're always convinced if you just threw a little more money their way so they can plaster the airwaves with their "award-winning" branding and entertaining ads.

You know how I can tell how effective an ad agency is? By the number of awards they have won. As in the more awards won, the worse the agency.

Sounds backwards, doesn't it?

You see, the purpose for an ad is not to entertain or win awards. It is to sell. PERIOD. Agencies that boast about their awards just don't get it.

If an ad is entertaining at the same time, then that's fine, but the entertainment factor is there for one reason and one reason only: to sell. To make a profit.

Want Proof?

Remember those Superbowl ads just before the dot com bust? Were they entertaining? You bet! Did people everywhere stop what they were doing to watch them? Sure! Tons of eyeballs on those ads. Were they effective? Nope. Not by a long shot. Just look at the results.

Look, those commercials are one example, but I've seen it countless times. Remember in the 90's AT&T had their million dollar slogan: "The Right Choice."

Would you or I buy from AT&T because they told us THEY were the right choice? Not me. Not you. Not anyone. However, when we learned they had great prices and great value, and their unique selling proposition set them apart from their competitors, well then, now they are onto something. Friendly operator assistance. Money back guarantee. No charge to switch. Fast service. Clear calls. Low prices. You get the idea.

Can you imagine if you dumped a ton of money into an ad agency and they produced results for you like the AT&T slogan or those ineffective Superbowl ads?

Well, hopefully you didn't do that, but if you did, there is still hope. You see...

There is a completely effective way to market your business and get real results

I'm living proof of that, along with the marketing masters I learned from.

I can work with you to develop marketing campaigns that will increase your response rates and profits with minimal investment on your part. There are at least a dozen things I can think of right now off the top of my head that you probably aren't doing now, but should be. A lot of those ideas are in several of my publications, which you can receive for free just by signing up below.

Sign up to receive my free marketing content from The Money Magnet Insider's Club, and get my article, 10 Ways to Write More Effective Ads, for free. Start putting these proven marketing techniques to work for your business today! Your Name: Your E-Mail: I value your privacy. I will never sell, rent, or trade your email address.

And when you hire me to write your sales copy, brochures, radio scripts, post cards...when you hire me to work with you on a new sales campaign or just to pick my brain on ideas to DOUBLE OR TRIPLE YOUR PROFITS THIS YEAR, you'll find that you won't consider my work an expense, but a major profit-churning money-minting machine! You'll find that the hard-hitting ads I write more than pay for themselves with bushels of profits for you to spare.

You'll find your phones ringing off the hook with eager customers who can't wait to buy from you. You'll likely need to hire extra help to deal with more customers than you've ever had before, but you won't mind at all. You'll finally be able to concentrate on your core business and not have to worry about the marketing. And armed with the right information, you'll never have to cold call again. Let the customers come to you. And they will, when you have these magnetic campaigns working for you.

In fact, I call it marketing on "auto-pilot", because it practically works on its own, while you sleep, while you eat your breakfast, and during all of your "downtime."

This is marketing that has proven itself time and time again—the most effective marketing possible. Period.

"Hundreds Of Thousands Of Dollars!" "John, the website work you did for our client, Trivia Shootout LLC, and their partner, ESPN, was outstanding. Your efforts are directly responsible for them bringing in hundreds of thousands of dollars (and still climbing) in revenue." —Bob Simpson MR3 Web Design Shelton, CT

If you're strapped for profit-generating ideas, we can discuss ways for you to exploit the opportunities out there that have always been right under your nose. I regularly do this for my clients at no extra charge. Why should you have to worry about running your core business AND the marketing necessary to bring in new business. Let me worry about the marketing, and you can concentrate what you do best...running your business and raking in obscene revenue!

And that's when you'll develop an automatic income stream you can rely on. Just watch your day-to-day stress disappear, and your business actually becomes fun to run!

"More Money Without Any Additional Work!" "John, you were right! Because of your work on my Web site, the demand far exceeded my supply (which is a problem I don't mind having). I raised the price like you suggested, and I'm now getting more money without any additional work on my part! It's like shooting fish in a barrel." —Steve Budney, MA Ed., CNA Maples, FL

"I Came All The Way From Kingsport, Tennessee!" "When I read John's restaurant letter on the Chowder Pot, it made me envious that there wasn't such a place here in Northeast Tennessee. I'm a seafood lover from way back when, and the letter was loaded with all kinds of good sounding stuff. "I swore to myself if I ever got the chance, I would see to it that I would eat at the Chowder Pot. "When hubby, Terry mentioned we were going to New England for our summer vacation, I wangled an evening of dining at the Chowder Pot. When we got seated I scanned John's letter to search for some of the enticing dishes he mentioned. I know the waitress was highly annoyed, since she didn't realize I had my own special menu to check out. "Yes, I came all the way from Kingsport, Tennessee just so I could dine at the Chowder Pot in Hartford, Connecticut. I'd do it again too." —Trease L. Carpenter, Travel Writer Kingsport, TN

It's a fact...

Results-based marketing is the quickest way to rake in more qualified leads, watch your profits soar, and pre-sell your customers without cold-calling and other time-wasting ventures.

All business live and die by results. No exceptions. Now you'll be able to measure your marketing return on investment to the penny.

All marketing costs are known in advance and kept to an absolute minimum. That's because we'll run a few inexpensive tests first after scoping the market, and monitor the results closely. You'll always know which ads are working and which ones are not BEFORE YOU ROLL OUT YOUR CAMPAIGN, so you can cut the dogs and run with the winners every time.

So Why Doesn't "Madison Avenue" Use Results-Based Advertising?

Some of them do. David Ogilvy, Creative Director "extraordinaire" of Ogilvy and Mather, was one of the few who "got it." But for many of them, any advertising technique more than two years old is considered "ipso facto obsolete" (David's words, not mine). I believe advertising techniques that have stood the test of time and have proven track records are the ones to use, not the latest "fad" portrayed by the million-dollar agencies.

Look, you are the expert on running your business. And neither I or any other marketing guru can come in and tell you otherwise, or that we know better...

However, what I do know is how to partner with you to develop new leads, double or triple your profits, pre-sell your customers, build a killer website, and put together a smoking marketing campaign that, frankly, will leave you scrambling to find extra help to fulfill all the extra orders you'll be receiving (actually you won't really be scrambling—as I mentioned above, this kind of marketing will let you know EXACTLY how much new business you'll be getting from our initial test marketing—but you likely will need more help to handle this flood of business).

And best of all, there's no risk on your part to get started. Simply call me at 860-667-7264 so I can find out what your needs are, and we can discuss the possibilities available to your business at no cost (you may want to take notes, as I've been known to throw out ideas that'll kick-start your business practically overnight). Or you can fill out the survey below with your needs right now online—anytime day or night—and I'll get back to you to discuss your needs further. Remember...I am here to help you. That's what I do. And I love doing it!

It's simple: Contact me today to discuss any current or upcoming marketing needs you have. Even if you're not sure what you need (only that you want to make more money), get in touch with me so we can do a little brainstorming with no commitment on your part.

Then, if you want to start turning your customers into boomerangs that keep coming back with more cash for you, we can start small: a single project or test, if you wish. I don't charge expensive monthly retainers like the Madison Avenue types require.

And, unlike them, I'll make you this personal guarantee:

If you're not delighted with what I wrote, I'll work with you at my expense until you are. I make this guarantee because I want you to be not just satisfied, but thrilled with my results. Frankly, I want your repeat business. And I want you to refer me to your business associates and colleagues as well.

I take pride in the fact that most of my clients are repeat customers. But I also look forward to working for new clients like you, for the chance to turn you into an ongoing client. So you can turn your business into a cash-sucking enterprise in no time flat!

It's Unfortunate, But True...

Many businesses, especially the smaller ones, try to do their own marketing. They seem to think that because they did well in English class, they can write effective ads.

I cringe when I read many of the flyers I get in the mail, ads I see in the newspapers, magazines, hear on the radio, or see on T.V. These people just don't get it. What's more, they're doing the equivalent of flushing wads of cash right down the toilet!

Look, here's a quick lesson right here:

Effective advertising doesn't always use "grammatically correct" English. It uses short sentences, fragments. Like this. It convinces you to buy, and buy now. Period.

It talks about benefits, not features. It sells on emotion and reinforces the decision to buy with logic.

It paints a compelling picture and irresistible offer that forces your prospect to act and act now! And if it doesn't, then you drop that ad like a hot potato and go with one that does.

Effective persuasion is like your top salesperson—the one who continues to break all your sales records year after year—on the job 24 x 7, multiplied by thousands or millions! Just imagine if that salesperson, the one with proven results, could be multiplied as much as you wanted.

Now that would be effective (and cost-efficient) marketing!

And that's the kind of proven marketing I'm talking about here.

Who should not contact me?

Listen, I'm not the cheapest marketing specialist you could hire. I definitely prefer quality over quantity.

And, frankly, you should too!

If you want cheap, I recommend you go to any of the freelance web sites out there. I can even tell you which ones to check out. You'll get it done as cheap as they come. But if you're serious about your business, you'll only do that once (if at all). Because you truly get what you pay for.

Just remember—I don't cost you money. I make you money.

Look, you've already invested in your business. You have a location, whether it be online, offline, whatever. You have products, services. Why not make one of the best investments you can possibly have? You simply can't afford not to use proven results-based marketing for your business if you want your growth to continue.

Call me today at 860-667-7264 or fill out the survey below for a no-obligation evaluation of your marketing, and the potential to put your profits into overdrive.

If I'm booked up or you're looking for a service I don't provide, I'll be up front about it and let you know. However, if that should happen, I'll usually be able to refer you to someone who will be able to help you.

But...more than likely there are a number of things that you can (and should) be doing that some of your competitors already are. Let's work together to put your business on top.

Yours in Success,

John "Ritz" Ritskowitz

P.S. If after using my services, you don't think it is the most profitable and powerful you've ever seen, just let me know and I'll rewrite your letter, ad, brochure, or Web site—from scratch, if necessary, at my complete expense!

P.P.S. Remember, you won't find expensive ad agencies backing their ads and advice with results like I do. You'll be able to calculate to the penny which campaigns produce the most profits for you...so you'll never be in the dark on whether your advertising dollars are producing results.

Even if you're just looking for general ways to get business to come to you fast, make sure you get on my calendar soon!

John Ritskowitz
1077 Silas Deane Hwy, Suite 191
Wethersfield, CT 06109
Phone: 860-667-7264
Fax: 203-413-6249

My Blog: Marketing Tips, Tactics, & Strategies