These are some samples of my work.

Click the links below to view some samples of my work. Each link will open up in a new window.

I'm currently in the process of scanning some brochures, postcards, and direct mail campaigns when I have time, so check back shortly for more samples.

NOTE: Some samples may require Adobe's Acrobat Viewer to view them. (most browsers have it installed already). They are noted below with the (PDF) denotement.

You can obtain the Adobe Acrobat Reader for free at: http://www.adobe.com/products/acrobat/readstep.html

Appeal to Their Inner Desire - Air Purification Simplified
While everyone else talks about about the health benefits of air purifiers, John Carlton and Dan Kennedy brainstormed on this very topic. John felt vanity was the best emotion to tap, and Dan came up with a variation on the headline I used. Hey, if there's a proven methodology I can take advantage of for a client, I use it. Especially (and always) when money to be made is the bottom line. Although I wrote the compelling persuasive copy, when a headline is proven to vacuum cash from your customers ethically, why re-invent the wheel, as they say. Such is the case here. (PDF)

Squeeze Page - The Million Dollar Roundtable
Even free is getting harder to sell nowadays. With so much spam on the Web, people are reluctant to provide their email addresses, even for a free teleseminar call. Maximum persuasion is as important as ever!

Recruiting Professionals - Happy About LinkedIn for Recruiting
This copy I wrote for a book for recruiters turned out to produce the the most successful book launch the publisher has ever had.

“I was struggling trying to say the right things in the right way to sell a new book concept that blends a traditional book with podcasting. John not only grasped a complex idea and technology but he has that unique ability to simplify things, and his copy was absolutely dead center. My publisher feels this is his most successful book launch to-date and I attribute that to John. His copy and concepts are like money in the bank and I can't recommend him highly enough.” - Bill Vick, CEO   Vick and Associates

Baseball Collectibles - The Secrets of Babe Ruth's and Mickey Mantle's Power-Hitting
A favorite for New York Yankees fans and anyone who wants to launch their shots out of the park--with a twist! Notice the story I weave that keeps prospects reading, and how it leads right into a compelling offer they can't refuse.

Find Out What's Stored in Your Subconscience Mind - Dream Interpretation Techniques
Another twist on a niche market, this time using dreams to probe your subconscience mind and the secrets within. If you think long copy doesn't sell, read on...

Keith Gilbert -  Fix That Slow Computer Once and For All
I love niche markets: steady proven income! This niche addresses the growing frustrated computer users out there (maybe you're one of them?).

The U.S.S ChowderPot IV - The Seafood-Lover's Best Kept Secret
Direct mail letter for Connecticut's top restaurant for seafood and prime rib. I've been told that people have come to the ChowderPot from as far away as Tennessee as a direct result of this letter. (PDF)

Alternative Health - Stress Management
In this Direct Mail excerpt, notice how I start off painting a grim picture, then talk about a solution. People don't generally like to be sold on a product, they want a solution. The product, an expensive massage therapy machine, isn't even mentioned until after page 3. This letter takes advantage of the fact that people will take action to avoid pain before they will to gain pleasure. (PDF)

Job Applicant Screening Simulator - Weeding Out the Bad Apples
Although the technology from this company in Danbury, CT is a little bit dated now, back then it was the latest tool for Human Resource professionals. The company wanted me to do a cross between a product review and a press release.

John Ritskowitz
1077 Silas Deane Hwy, Suite 334
Wethersfield, CT 06109
Phone: 860-667-7264
Fax: 203-413-6249